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APA by Whalen at Darvin Furniture
APA, founded by Al Schwerin & Paul Coscarelli began as a small casual dining supplier and has broadened the product line by adding home entertainment and home theater seating over the years. The mission is to provide high value, innovative designs, quality products, and exceptional customer service. This has been accomplished through integrity with all our customers, suppliers and especially our employees.
Al and Paul, both with over 30+ years of furniture experience, learned about the needs of the customer from their careers in furniture retail and furniture manufacturing. The knowledge gained on the retail side has assisted in understanding the needs of the furniture retailer tremendously.
The strength of APA’s brands comes from the diversity of its owners and the hands on approach to managing the company. “The more we listen to our dealers, the better the company is at fulfilling their needs” Together, the two partners have established APA Marketing as an innovative leader in the casual dining and home entertainment segment of the industry.
In 2003, industry veteran, Rich Serlin, joined APA Marketing as VP of Sales and Marketing. Rich’s background in home entertainment catapulted the company’s, young entertainment product line into a forerunner in the industry, driven on consumer electronics appeal. With two dominant product lines driving the growth of the company, APA Marketing branded the lines, Entrée Casual Dining and Encore! Home Entertainment. "So much effort has been invested to establish industry leadership in design and functional innovation, our products warrant brand recognition." Each brand name reflects the uniqueness of its product line.
In 2008, Whalen Furniture acquired the APA marketing brands of Encore! Home Entertainment & Entrée Casual Dining.
Al and Paul, both with over 30+ years of furniture experience, learned about the needs of the customer from their careers in furniture retail and furniture manufacturing. The knowledge gained on the retail side has assisted in understanding the needs of the furniture retailer tremendously.
The strength of APA’s brands comes from the diversity of its owners and the hands on approach to managing the company. “The more we listen to our dealers, the better the company is at fulfilling their needs” Together, the two partners have established APA Marketing as an innovative leader in the casual dining and home entertainment segment of the industry.
In 2003, industry veteran, Rich Serlin, joined APA Marketing as VP of Sales and Marketing. Rich’s background in home entertainment catapulted the company’s, young entertainment product line into a forerunner in the industry, driven on consumer electronics appeal. With two dominant product lines driving the growth of the company, APA Marketing branded the lines, Entrée Casual Dining and Encore! Home Entertainment. "So much effort has been invested to establish industry leadership in design and functional innovation, our products warrant brand recognition." Each brand name reflects the uniqueness of its product line.
In 2008, Whalen Furniture acquired the APA marketing brands of Encore! Home Entertainment & Entrée Casual Dining.