New Bedding Showroom Offers Relaxing Atmosphere
July 12, 2018 | By Hanny Diab
There has never been more emphasis put on the importance of getting a great night’s sleep. Science and data have shown countless times that a good night’s sleep has real measurable physical and mental benefits.
One of the best ways to achieve that often-elusive great night’s sleep is to secure a mattress that is best suited for your sleep habits and preferences. For Hanny Diab, Director of Merchandising for Darvin Furniture and Mattress, a lot of thought was necessary to ensure the Darvin Bedding Showroom not only reflected the most modern insights, but offered a comfortable shopping experience for every customer entering the dedicated space.
Getting Comfortable
“Shopping for a mattress is all about making sure you will be able to relax and sleep. We have made a lot of changes
this year to create a calming and comfortable experience for our customers,” says Diab.
From the immediate impact of lighting and neutral color on the walls, to the inviting flow that carries customers throughout the huge showroom,
the Darvin Mattress Store is a gently lit room with relaxing music in the background and plenty of floor models to test for customers to find the
perfect fit.
“We really softened up the space,” says Diab. “Rather than stark lighting and colors, the showroom is much more calming and comfortable.
I think it helps people to get into the right mindset to shop for a mattress. After all, the main goal is to help them get a
great night’s sleep”.
Darvin carries the industry’s most popular brands as well as some boutique brands.
“Soon we will have a couple of offerings from the Property Brothers as part of the Restonic brand, and Therapedic Bravura,” says Diab.
Technology Matters
Technology plays a huge role in the way mattresses are constructed. It has also provided unique features such as head-up,
foot-up, and massage/dual-massage options. Options also include USB ports for charging devices. At the touch of a button, homeowners can transform their
sleep space into a health spa, entertainment center, home office, and more.
Design for the adjustable base beds has also helped them work well within any room size. “Wall-hugger designs make sure that when the bed is raised
you do not move away from the nightstand beside the bed,” says Diab.
Adjustable Bases
Adjustable base beds are all the rage and Diab says a lot of the popularity is being driven by younger customers.
The willingness of many who may choose to work on their laptops, watch television, or even play video games in bed, has skyrocketed. This is something
that would have been well outside the norm just a decade or so ago.
“We have had adjustable base beds for some time, but for many years they resembled hospital beds. In the last three years, they have really grown in popularity,
people are coming in and specifically asking for them,” says Diab. “Now, today, they are one of the biggest options we feature on our mattresses. It’s all
about getting comfortable and being able to accommodate whatever the owner is doing – including sleeping.”
Custom Fit Construction
Many couples have different preferences for firmness and employ different sleep positions that impact the style of mattress.
"Technology has changed dramatically over the years,” Diab says. “Today, hybrid mattress construction featuring memory foam, which gives pressure
point relief, paired with coils that offer support, is a combination that is very popular.”
With hundreds of mattresses, and several variations of those mattresses, Diab says the Darvin experience is enhanced by dedicated Bedding Specialists,
who know the products inside-out and can make a visit to the showroom a more efficient process.
“Our specialists are trained to listen carefully to key aspects of a customer’s sleep profile, including their unique sleeping position,
spouse’s favorite sleeping position, preferred firmness of mattress, etc.,” he says. “We can then narrow down the choices for the customer per their profile and offer a more efficient use of their time.”